This year, US TV ad spending will decline 2.9% to $70.30 billion. That means its share of total ad spending will drop below 30% for the first time. By 2022, it will drop below one-quarter of total US ad spending.
Source: TV Will Drop Below 25% of Total US Ad Spending By 2022 – eMarketer Trends, Forecasts & Statistics
Editor’s note: you can also read about this eMarketer report at The Wrap