The Commercials Contract plays a hugely important role in the advertising ecosystem. For more than half a century, the contract has grown by accretion, with each change to the media landscape resulting in a new layer of payment provisions and added complexity. The “tells” are clearly visible to the discerning contract archeologist – layers that reflect the “good ol’ days” of live commercials … the birth of cable, the internet, and “New Media,” and so much more. The [Alternate Compensation Structure] takes an entirely different approach to talent compensation, and it is a potential game changer. The JPC and the union deserve credit for taking the leap. There’s a lot to like about the ACS – for producers and for performers. #Respect.