Carrie Bradshaw and Jeffrey “The Dude” Lebowski walk into a bar. Sounds like the start of a joke. It’s actually the setup for a very funny Super Bowl ad.
Parker, for her part, called making the Stella ad “a joyful experience … bringing Carrie back for a good and important cause.”
Bridges caused a stir last week when he tweeted a 15-second clip of himself as El Duderino. Speculation swelled that maybe it meant a movie sequel was in the works. As of Sunday, the tweet had more than 10 million views; it was really a clip from the ad.
“What better time to bring him back,” Bridges said, “than to help change the lives of people living without access to water simply by switching up your order? … That’s something The Dude would abide, man.”
Source: Super Bowl advertising: Stella Artois brings back iconic characters