Even in the best of times, Katzenberg and Meg Whitman’s $2 billion mobile video platform was a high-stakes gamble. Now, with the coronavirus pandemic turning the country upside down, they are about to find out whether the millions of potential users under quarantine are a subscriber-boosting blessing or a platform-derailing curse.
In spite of it all, Whitman insists there’s nothing stopping Quibi from moving forward with its rollout as planned. “We have every confidence we’re going to be able to launch,” she says, calling from the West Hollywood condo where she has set up her home office. “We have the right content to launch, the technology is ready, our messaging has been out in the market. We’re ready to go.”