The Walmart-owned video service has launched a new feature it’s calling Rental Redo: you get 30 minutes to determine whether you want to commit to finishing a given movie you’ve rented. If you decide you’re in the mood for something else, you can request a “redo,” and you will be credited back the original rental purchase price.
Source: Vudu now lets you undo a movie rental within the first 30 minutes – The Verge
Is this a game-changer in the world of Electronic Sell Through?
