This may sound absolutely insane, but the article details a number of publishers from EA to Take Two who are lining up to throw money at streamers for sponsored game launches.And honestly, it’s a great idea.When I say these streamers deserve it, I’m not saying the physical act of playing a new game for a few days is labor worth tens or hundreds of thousands of dollars. But I am saying that this is an extremely effective way to market a new game compared to traditional advertising.
It’s a level of direct targeting and mass exposure to a product that is invaluable, so invaluable that $25-$50,000 an hour, depending on the streamer, is almost a steal, especially when you consider the tens of millions of dollars that are already spent on far more traditional and far less effective forms of advertising in the industry.
Source: Twitch Streamers Are Getting Paid $50,000 An Hour To Play New Games: They Deserve It
