The nation’s five English-language broadcast networks prevailed against disruptive trends brought on by new streaming-video technology and managed to snare a gain of between 3% and 5% the volume of advance advertising commitments they secured for their next cycle of primetime programming, according to Variety estimates, part of the annual haggling of TV’s “upfront” ad-sales marketplace.
Source: How TV Tuned In More Ad Dollars: Drug Money, Digital Doldrums – Variety
